Or Papop began his career as a copywriter in network agencies at Saatchi & Saatchi, Publicis and Mccann World Group. His interest in advertising has shifted from traditional to digital after winning several awards from his experimental online campaign in 2014. At the same time when Thailand’s digital advertising was evolving, he joined Rabbit's Tale when it was only a small digital agency back in 2015. Within 2 years of winning new business and awards under the belief that successful communication should move beyond the border of online and offline, his contribution has helped bringing the agency to the industry’s spotlight as the fastest-growing agency in Thailand.