AIS: GOMO 5G
Objective / Brief
To create huge awareness among the target customers along with to strengthen the new key concept of GOMO 5G; flexible package for pre-paid sim and can manage plan through online channel 100%. Additionally, to motivate buying intension to acquire new subscriber to GOMO 5G
Since GOMO 5G mainly targets on age between 15 – 35 years old, they seek for high speed internet performance by which to approach them via the key message “The fast online 5G sim for the fastest generation.” This message is implemented in our online film with the claiming benefits from new concept of GOMO 5G. Music marketing was used in our online film as consumers tend to remember the brand and key messages more.