Objective / Brief
To educate product information by highlighting on key benefit to target
Based on customer’s insight that centralize money in every aspect of their lives, we decided to launch this product with the message that connect the benefit to them directly:
“You’ve been working hard for money. Why not let money take care of you?”
We use the familiar story of doctor visits to communicate directly to consumer’s insight that shows how money can hurt their health. Then we show them that they can use it as a solution with the help of our product.
– Online film full version & cut down 15 sec.
2 Million views on Facebook
2 Million views on YouTube