AP Thai: SAVE LIVES
ServicePublic Relations, Works
During the 3rd wave of the COVID-19 outbreak, AP Thai has launched the campaign ‘SAVE LIVES, PROTECT PEOPLE’ whose pilot effort involves dispatching a caravan, delivering fresh and dry foods and anti-COVID-19 supplies while supporting Thai SMEs and small-time farmers by purchasing their products, to save Buddhist monks and communities in 10 at-risk areas of Bangkok and nearby provinces.
To create awareness about this project to people in the society, we created the short film” Term Bart” (To Alms) to introduce brand mission objective through an inspirational story. Hopefully, this brand purpose will enhance kindness and support everyone to get through The Covid-19 pandemic safely together.