Project Details

To build awareness of Zeen, the anti-fatigue lens of Better Vision, and to stay top- of- mind with target audiences, we created a PR campaign starting with a hilarious short film with insightful situations that was not only funny and enjoyable but also informative and attractive with Thai beliefs, behaviors, and customer pain points.

Moreover, we provided other online activities and influencer reviews to enhance the awareness and brand reputation, which received a large number of positive responses from the customers.