Objective / Brief

Canon Life is official online community for all Canon photographers but it was not popularity used as it supposed to. The reason is because there are so many online communities out there.

Project Details

To gain the reputation of Canon Life back as Canon’s official online community, we regenerate its hype by equipping it with a ‘purpose’ to redefine the meaning of photography. Canon Life Redefine is the project we create to turn Canon Life into a hub that let photographers bring their power to help improve the society. Our launch project started at the core of the society -education. We set up a photo contest to let photographers share their points of view to create new pictures of Thai alphabet book for students.

Result

With the power of meaningful purpose, CanonLife Redefine attracts many photographers to CanonLife Community with 32 millions media impressions. More than 7,000 photos were submitted from over 6,000 more registered members.