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CHARLES & KEITH : SPECTRUM SERIES

Objective / Brief

  • To remain as top-of-mind brand for women’s shoes & bags category
  • To refresh brand image as classic, trendy, sophisticated to become young, cool, chic & unique
  • To create awareness of new SKUs that unique as First-ever Thailand Exclusive & Unisex Items Launching in Thailand

Project Details

The intention behind of this collection is to grab attention of younger target. Therefore, the products need the right and cut-through story to connect with the audience. Aligned with the strategic direction to bold diversity and individualism, linking from the prominent multi-color design of this collection. We want to establish the concept that reflects our target’s attitude.

• VDO 1 min

• Cut-Down 15 sec.

• Thematic Key Visual

• Product & Lifestyle Photos

• Social AWO Content

KEY VISUAL: SPECTRUM SERIES