CHARLES & KEITH : SPECTRUM SERIES
Objective / Brief
- To remain as top-of-mind brand for women’s shoes & bags category
- To refresh brand image as classic, trendy, sophisticated to become young, cool, chic & unique
- To create awareness of new SKUs that unique as First-ever Thailand Exclusive & Unisex Items Launching in Thailand
The intention behind of this collection is to grab attention of younger target. Therefore, the products need the right and cut-through story to connect with the audience. Aligned with the strategic direction to bold diversity and individualism, linking from the prominent multi-color design of this collection. We want to establish the concept that reflects our target’s attitude.
• VDO 1 min
• Cut-Down 15 sec.
• Thematic Key Visual
• Product & Lifestyle Photos
• Social AWO Content