CP MEIJI YOGHURT

Objective / Brief
CP Meiji yoghurt didn’t have communication in market for a long time. The consequence is consumer have no awareness that CP Meiji have yoghurt product. Therefore, our communication have to add Meiji yoghurt in consumer mind.
Project Details
We emphasize the fluffiness and soften texture with a Music-Video that people will love and share using various fluffiness celebrity in online world together with Khun Violette Wautier the main presenter of the campaign.
Results
1,000,000
Views in 1 week after launch
1,000,000
sales within 1 week.