DOWNY: PREMIUM PARFUM FRENCH LAVENDER
Objective / Brief
- To create awareness with Holistic campaign. (online and offline) in Thailand.
- Accelerate trial from dilute softener consumer to try this product.
Holistic campaign for promote new product both online and offline. Downy French Lavender is new product was made from consumer insight of target, who like fresh and natural smell (not pungent). It contained 100% French lavender essential oil that make you feel fresh and relax all day long. Also the technology perfume pearl to make the smell stronger when you ‘re moving.