Objective / Brief

MK Live is the new brand launched by MK Restaurant Positioned to be healthy choice for young generation. They would like to create brand awareness and consideration.To create awareness for new customers with the No.1 of Fabric Softener in Thailand. Nothing beats taking a moment, breathing deeply and delighting your senses with your favorite fragrance. Downy Infusions Fabric Conditioner gives your fabrics a long-lasting touch-activated scent so you can experience that moment of scent whenever you want

Project Details

The Downy Clothes story campaign aims to show the emotional from the online film by using the memory from the person you love.

Results

and No.1 Online Video in FMCG Categories