EEF (Equitable Education Fund) aimed to create a better equitable education rate with several programs to help children living in poverty all around the country. Especially during the COVID-19 epidemic, rural children who cannot go to school became hungry and lacked education. This is another urgency that we can take action. To create a massive awareness of EEF’s fundraising campaign for children in need across Thailand, we raised public awareness that this is the ‘crisis in crisis.’ So we invited people to pay attention to the ‘salty meal’ project, portrayed the real meal of many children, and utilized our media and influencer relations to invite social thought leaders to join this non-profit campaign.