Five Star: Quality time, Again
Objective / Brief
To penetrate target to young generation with Brand’s message “Quality Time” and create ‘gratitude action’ make them spend more time together with their family.
• How to create ‘gratitude action’ while every generation have their own definition of ‘gratitude’
• We have to research as much as possible to finding insightful story
• After we have great story, we have another challenge about how to create this film to be an effective one, which we used Deepfake technology that take time longer than 3 months.
The campaign launches with concept, “Quality time, again” taking a young generation drive back to their own precious memories of memorable meal with their love ones.