Objective / Brief
FUN-O has been launched in Thailand since 2003. And now FUN-O the market leader in cookie segment with perception of variety of flavors, high value for money and product quality. FUN-O won the Marketeer No.1 Brand Thailand 2019-2020 in biscuit and cracker categories. This award selected by the nationwide survey from marketeer research in partnership with Kadence International (Thailand) Co., Ltd as Japan’s marketing research by surveying the popularity and opinions in various product and service among 4,000 samples of Thai consumer nationwide.
Communication strategy and plan, both offline and online to grow and expand Fun-O Campaign Cookies and Crackers Tasks. To create brand relevancy in consumer’s mind and establish role of product and pay off, especially emotional side.