Objective / Brief

• To secure the brand position as the leader of outdoor smartwatch in Thailand.
• To build up the awareness and recognition on new series and models of 2022 Garmin outdoor smartwatch.
• To expand and increase user base for every segment of outdoor smartwatch : professional to entry level

Results

We divided PR activities into 3 activities.

• First, Global launch – It was the first time Garmin invited media to a virtual event, and we had more than 60 media confirmed to attend.
• Then, Media experience (Media trip) – The media had a thorough understanding of the Garmin product and produced a lots of interesting content.
• Finally, Influencer campaign – Garmin products were utilized in various content angle.