Honda Accord: What Leader Trusts
Objective / Brief
To create awareness by strengthening and emphasizing the strong point of Hybrid technology from Honda in the e:HEV car, which is the best technology in the current market, and enhancing product value perception by new additional USP in TURBO car.
Honda Accord has two models: the e:HEV, which uses Hybrid technology, and TURBO, the PET model. In 2021, these two models launch the “Honda Accord.. What Leader Trusts” campaign to promote The Accord, which added features such as the high safety technology like the Honda Sensing technology or the best Hybrid technology that makes them more worthwhile and the leader of D-segment cars.