Objective / Brief

There are more than 24 million friends on Krungthai -AXA Life LINE. Nevertheless, they do not know that how many of the friends are actually Krungthai-AXA Life’s customers, and how should they design campaigns that suit them. Therefore, they want to enhance their LINE’s capability to understand its friends.

Project Details

We design and set a positioning for the LINE CRM platform to be light and quick service platform while keep EMMA to be a full-service platform. We also design series of campaigns to convert LINE friends to registered users.

Results

The cost per register is better than the industry standard.

6,000++ users identified and data collected.