LINE MAN: FOOD HERO
Objective / Brief
LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand.
In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Scoop and In-app gamification experiences.