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National Book Fair & Bangkok International Book Fair 2022

Objective / Brief

March 26th  – April 6th, 2022 was 50th Thai National Book Fair. This year, The Publishers and Booksellers Association of Thailand (PUBAT) organized the event at Bang Sue Train station for the 1st time. PUBAT wanted to promote 50th  Thai National Book Fair and inform the public about the event’s information as well as finding the digital PR angle to generate awareness among public on the book fair at Bang Sue Train station.

Results

We worked with influencers from each generations and social media platforms, which could reach to different segment of target audiences. Also generated a series of PR content, distributed to all type of media in Thailand.

In summary, We obtained 315 pieces of coverages with 5,179,446 estimated coverage views. We also gained 28,244 online engagements.