Objective / Brief
No matter how complex the information is, we believe that there is an effective way to simplify and convey it. In this project, we supported Roche, the world’s largest biotech company and a global pioneer in pharmaceuticals and diagnostics, in building public awareness of Roche’s patient solutions which empower Thai patients with unmet medical needs to access treatment faster.
Our strategies include designing a tagline, writing up evergreen search-optimized contents, as well as partnering with leading online media outlets to host a podcast episode and create an interactive data visualization. Client’s goal achievement can be seen in the total KPIs. The podcast attracted 50,826 times of listening on every channel, namely podcast apps, Youtube and Facebook. On the other hand, the interactive data visualization which appeared on the Workpoint Today website and Workpoint Today Facebook page gained public attention very well on both platforms, resulting in 1,020 total page views, and reaching 510,413 users on Facebook.