Objective / Brief

Samsung Galaxy s20 FE is mobile with uncompromised flagship quality with wallet friendly price. However client want to make this model differentiate from S Serie and A Serie.

Project Details

According to brand character that represent young wild and bold. We propose to defined the real target and defined this model position . We known that every teenage need to trial and error to be someone and Samsung Galaxy S20 FE will be the ultimate expression tool that enable them to shout out what they what to be. With key message “Don’t be me #BeYourEdition”