Objective / Brief

SiPH created a CSR campaign, “Term Kumlung Jai” to generate awareness regarding the importance of sharing and encouragement, urging society to be mindful of social support. To reach the goal, we integrated creative ideas and the power of influencer marketing to spin off our project “Kum Lung Jai Tee Kao Jai” (The Right Encouragement) consisting of a touching and insightful films, online testing, and on-ground events, which generated massive amounts of earned media, especially among the digital audiences who were the core target.