Supalai: Built For Real You
Objective / Brief
- Build Supalai Brand Awareness among Gen Y & Gen Z
- Owned “Space” as a Key Benefit of Supalai
In 2021 Supalai found opportunities to growth market in Gen Y & Z, “Built For Real You” become a key message to trigger Younger Generation who most concern about themselves. The insight that we found is our target have variety of life angle ; works, hobby, entertainment which is match with Supalai’s Space. Every Single space designed to support every activity for everyone.