Terminal 21 Rama 3: Make Your Every Extra-Ordinary Moment

Objective / Brief 

Marketing Objective:

• To Launch the new shopping mall under Terminal 21 umbrella at Rama 3 district on 2022 October 20.
• Tapping into new markets which access to new target and opportunities.
• To create a brand presence in different areas. On top of this, positioning in new markets.
• To separate our project from competitors and ensure to stand out.
• To boost footfall to Terminal 21 Rama 3 covering all target audience.

Communication Objective:

• To raise awareness of Terminal 21 Rama 3 Project, be unique among other malls in this area.

Project Details

First of all, we study deeply in the target insight focusing on people are living in Rama 3 area. These targets’ behaviors are returning home after work, living in their comfort area, looking for something convenient and looking for some new experience for recharging, prefer not to go somewhere far. Also, on this area, Terminal 21 Rama 3 is a stand-out mall throughs all competitors because of facilities, various shops and activities.

So, we propose the communication plan that wants the targets to be known that Terminal 21 Rama 3 is the new interesting place to visit through the tag line that ” Make Your Every Extra-Ordinary Moment”

Second, we created key visual for out-of-home media that can be easily seen through billboard, transit advertisements (รถสองแถว, รถสามล้อ, รถกะป๊อ) to match the platform on which our target audiences consume and promote them to go viral revert to online as well.

Materials (KV for OOH)
• Master KV
• Adaptation KV