Watson 1 Baht Campaign
Objective / Brief
To promote signature promotion “Watsons 1 Baht Campaign”, buying the first piece in full price and second piece for only 1 baht at Watsons and Online Store. This promotion has been promoted continuously for the past 10 years, therefore the idea has to be fresh and fun.
‘Watsons 1 Baht’ is the main concept of TVC-Online video about 2 sisters sharing their expense together from this sales promotion with key message, “Don’t let others get your second piece.” To drive action of customers to shop at Watsons. (Online and Offline)