AJINOMOTO: Food Vendor Community
Objective / Brief
- Retain and stimulate sales of existing users by creating strong engagement for block competitors.
- Create product trial to capture new users.
- Understand behavior and needs of FV users.
Ajinomoto is a major food brand in Thailand, who are looking to develop effective and sustainable communication with food vendors in order to strengthen their brand value by creating tendency of food vendor to continue buying Ajinomoto product.