flo Wolffia: The Super Food
Objective / Brief
Advanced GreenFarm, believe that good food leads to better health. We are passionate about providing the world with the most promising superfood, while caring about the world’s environment and global food security at the same time. We grow our Wolffia with a lot of love and care. We select only the best quality Wolffia to be delivered to your hands.
Wolffia is the world’s smallest flowering plant. Its unique rootless & leafless body ensures that Wolffia focuses its energy on growth and accumulation of essential nutrients. Hailed as an upcoming plant-based protein source, Wolffia provides protein that is more similar to the meat and dairy diet, containing high BCAA and sulfur amino acids that are traditionally lacking in typical plant-based proteins. Considered one of the most lean & balanced food ingredients, Wolffia provides high quality protein with minimal amounts of starch, fat, or calorie. Most of the fat is in the form of omega-3sand most of the carb is from the fiber. Not only eating Wolffia will keep you lean but natural fiber from Wolffia will also help to balance your digestive system. In addition to the remarkably high protein content, Wolffia is an excellent source of key vitamins such as vitamins A, B-complex, C, E, folate, lutein& zeaxanthin, and is rich in powerful antioxidants. Wolffia also provides vital minerals such as calcium, iron, and zinc that help to fortify your bone and blood circulation and maintain your youth and health.
The goals of Social Always on Content Project are building awareness and create consideration among our potential targets through the social media, make it ‘THE NEXT KALE’ (TOM of Veggie) and encourage to purchase From Official Flo Wolffia.
The biggest problems in this project is the current superfood market situation as few frequent users with low acquisition. On the other hand, we turn it to an opportunity or the challenge by prioritize potentials to efficiently register & profit and communicated based on target’s understanding & barrier. To be the difference of the superfood market, the strategic approach is introducing flo Wolffia as ‘THE SUPER SUPERFOOD’.
SUPER Matched me
SUPER Natural & whole
In the execution of content, the content will have a three-phase following by What’s flo Wolffia, Why’s flo Woffia, How’s flow Woffia, the 1st phase will focused on What’s flo Wolffia for introducing, after that will allocated the What’s flo Wolffia and Why’s flo Woffia as appropriate.
- IMC strategy
- Social Always-on Content Production
- Social Management (Media Boost FB only) in periods as 4 Months.