Mahidol: Wisdom of the Land

Objective / Brief 

Refresh Mahidol Brand Communication to tackle target Gen Z
Under Mahidol Brand Concept “WISDOM REINVENTED”
to REINVENT the wisdom for the better living of FUTURE GENERATIONS”

Project Details

To bring Mahidol Brand Concept to live under Communication Idea “ความรู้ทำให้ทุกอย่างเป็นไปได้” Through Holistic Communication Plan (online & offline plan)

– Communication Idea

– Holistic Communication Plan (online & offline plan)

– Manifesto Corporate Brand Copy (Propose)