MODERNFORM x XIAOMI
Objective / Brief
Modernform is the manufacturer and distributor of office furniture, home furniture and importer of furniture fittings and accessories from Europe. Modernform Group consisted of altogether nine business units, which then were restructured and consolidated as one flagship company. As the company was established in Thailand over 30 years ago. When the brand grows up, customers grow up too. Therefore, a rebrand is needed.
We use the key advantage that and propose to make a collaboration campaign with the innovative/technology brand.