Objective / Brief
Finding position of TROS by strengthen “that pleasant smell identity & AI Technology.
TROS launched new product “Black Code Series”, Including Roll on, Perfume Spray and Shower Gel by Highlight of the product is the use of AI Technology to invent and develop TROS product which enhance attractive mood sense that suitable for men.
We created the communication campaign to reflect the sense of premium products and make consumer aware that are the new product series of TROS and also different from other product in the market, Though idea of the campaign is “โค้ดเท่ เสน่ห์เกินเรื่อง”
Scope of work:
- TVC & Online Film
- Key Visual
- On ground activation
- Social Content Support and Media Tactic